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Home/Documentation/Channels and delivery

Channels and delivery

Set up push, in-app, WhatsApp, email, SMS, RCS, creative sizes, and delivery behavior.

Appice InteractChannels & Delivery

Push notifications

Push notifications in Appice support headline, description, icon, expanded image, expanded text, deep links, landing pages, custom data, sound, vibration, badge count, and app inbox behavior.

This channel is best suited to time-sensitive engagement, transactional moments, and contextual nudges when the user is not actively inside the app.

In-app messaging

In-app messages appear while the user is already in the application. The manual describes interstitial, mini, header, and footer variants, with CTA setup, colors, tap actions, and deep-link behavior.

Appice screenshot
In-app campaign and layout setup.
Appice screenshot
In-app display examples and configuration.

WhatsApp, Email, SMS, and RCS

These channels follow the same broad operating model: select or create a template, choose an audience, configure launch settings, save the campaign, and then move it from draft to active.

  • WhatsApp uses approved templates and selected audiences.
  • Email depends on SMTP configuration and gateway callbacks for richer reporting.
  • SMS may use webhook-triggered gateway integrations.
  • RCS follows a template-based rich messaging workflow.

Creative specifications

The manual includes basic image guidelines by channel. Keep these visible in the published documentation so campaign builders do not need to guess asset sizes.

Push icon60×60 or 96×96
Push expanded image600×300 or 800×400
In-app interstitial480×800
In-app mini400×400

Delivery types and App Inbox

Campaigns can be delivered as notification tray only, App Inbox only, or both. App Inbox expiry can be set at launch time so messages retire after a specified period.

Appice screenshot
App Inbox and delivery controls.
Appice screenshot
Notification rendering and inbox presentation.

Staggered send

Staggered send is used to distribute bulk campaign traffic over time. This is especially important for enterprise apps and portals that may be affected by sudden spikes in user traffic after a campaign blast.

Good documentation should explain why staggered send exists, not just where the setting lives. It is a traffic-control feature as much as a messaging feature.